Welcome to the Starwood
Open HOT PR Toolkit
Open HOT PR Toolkit is Starwood’s comprehensive, online resource for developers, owners, general managers, directors of sales and marketing, franchisees and PR agencies to conduct successful PR campaigns to "Open HOT."
This toolkit provides a step-by-step guide to effectively developing and executing the public relations tactics associated with a new or transition property’s development – from deal execution and groundbreaking to the ribbon-cutting and grand opening celebrations.
We hope this site will be a great resource for you. Simply select the brand and click on the toolkit that applies to you to get started.
As you work through the phases of your new property, check back here to capture any new information or updated materials that may have been posted. For additional details, please see the FAQ section of this site.
- Q: Are we required to modify our existing media materials to match the templates or examples on this site?
- A: No. The materials on this site are designed to be a guide; to provide examples of past materials in order to make your job easier. We hope the Open HOT PR Toolkit will help spark creative ideas specific to your property.
- Q: Why are there are sample news releases for a different brand in the section of the toolkit dedicated to my brand?
- A: In creating this site, strong examples of each type of news release or other press document were not available for every brand. We felt it would be better to include a sample release from another brand (i.e., Sheraton), than not have any example for you to reference. In time, we plan to include more brand-specific materials. If you have possible good examples that we might include on this site, please send them to Brad.Minor@starwoodhotels.com.
